![]() The shifting stress pattern is most evident here, particularly in the traditional Thai numerals. The Bold design has a higher contrast and plays with this to conserve a bright effect: contrasting heavy stems with characteristically light diagonals and rings. ![]() In this design, for a brighter effect, rings as well as loops are cusped at the stem and slightly elongated. Although the Regular is close to mono-linear, stylistically, it reflects some of the subtlety of traditional Thai lettering and type: shearing certain free verticals and horizontal feet according to the pen, gradually flaring stems and shifting the slight stress pattern on top flourishes, marks and numerals away from the vertical. The Regular type needed to be a low contrast design to avoid greying-out of hairlines at typical text sizes on screen. The design needed to be clean and contemporary, and also to be readable on screen in, for example, interactive PDF forms. The design brief was to create a type family that would meet the needs of modern Thai business communications. The Adobe Thai typefaces were commissioned to from Tiro Typeworks and collaboratively designed by Fiona Ross, John Hudson and Tim Holloway in 2004-05.
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